Jordan Brand: The Last Shot

IDEA

Step into MJ’s shoes. Step back in time. At NBA All-Star Weekend in NYC, we gave people a chance to trial the brand’s latest performance shoes and take one of MJ’s high-pressure, championship-winning buzzer beaters.

‘The Last Shot’ is a fully immersive and interactive LED half court that transforms to Michael Jordan’s greatest moments – complete with era-specific crowds and iconic NBA and NCAA courts.

Players choose from three different moments to recreate the shots that cemented MJ as the greatest player of all time.

Role
Producer
For
Jordan Brand / AKQA
Date
2016
Type
Branded, Sports, Fashion
URL
www.akqa.com/work/jordan/the-last-shot/