Jordan Brand: The Last Shot
IDEA
Step into MJ’s shoes. Step back in time. At NBA All-Star Weekend in NYC, we gave people a chance to trial the brand’s latest performance shoes and take one of MJ’s high-pressure, championship-winning buzzer beaters.
‘The Last Shot’ is a fully immersive and interactive LED half court that transforms to Michael Jordan’s greatest moments – complete with era-specific crowds and iconic NBA and NCAA courts.
Players choose from three different moments to recreate the shots that cemented MJ as the greatest player of all time.
Role |
Producer |
For |
Jordan Brand / AKQA |
Date |
2016 |
Type |
Branded, Sports, Fashion |
URL |
www.akqa.com/work/jordan/the-last-shot/ |